For the last 35 years, THE BLACK SCHOLAR has been satisfying advertisers at colleges and publishing houses around the nation. Firmly established as the premier journal of Afro-American critical scholarship, we have a circulation of 10,000 and a readership of 60,000 of which 70-80% are black, either college or college-oriented, with an average age of 35 years. We thus feel that we are more than adequately able to five you the concentrated black and minority market that you are seeking. Our journal is widely read by teachers, professionals, and intellectuals and is also required reading for many courses with Afro-American and Ethnic Studies.

Among our services to readers and publishers, THE BLACK SCHOLAR publishes an annual book supplement titled Black Books Round-up. The Roundup includes listings from major trade publishing houses and university presses of their books by black authors or of black interests. In addition, The BLACK SCHOLAR has provided a similar supplement, the University Press Expo, which provides university presses a showcase for their titles. These marketing services are supported by our Black Books Received, a quarterly listing of newly published books. These programs have established THE BLACK SCHOLAR as the ideal medium for publishers reaching out to the Afro-American market.

THE BLACK SCHOLAR provides a classified advertising service for those of you who are particularly concerned that minority persons and women are made aware of your job vacancies. To help you give these persons an opportunity to respond and be considered for your vacancies, we extend the service of the classified section in THE BLACK SCHOLAR.

We have a large audience of qualified and interested persons.

WHEN PUBLISHED:
4 Issue Per Year
DISPLAY RATES:
Full Page (inside) $1,320.00
Half Page $800.00
Quarter Page $600.00

Special Discount for multiple advertising

PUBLISHERS DISPLAY RATES:
Full Page (inside) $1,075.00
Half Page $630.00
Quarter Page $480.00

These rates are based on camera-ready copy;

$50 per hour charged for typesetting.
COMMISSIONS AND DISCOUNTS:
Agency Commissions 15%
SPECIFICATIONS:
Full Page 5-3/4” X 8-1/2”
Half Page (horizontal) 5-3/4” X 4-1/4”
Half Page (vertical) 2-2/3” X 8-1/2”
Quarter Page (horizontal) 2-3/4” X 4-1/4”
CLASSIFIED RATES:
Colleges, Institutions, and Businesses:
50 words or less $250 per issue
Over 50 words add $25.00 per line per 7 words;

Boxes and headlines extra.

SUBSCRIPTION RATES:
Individuals (Domestic): $30.00 a year
Institutions (Domestic): $100.00 a year
SINGLE COPIES:
Individuals: $6.00 each
Institutions: $25.00 each

Back copies are available upon request.

You may write for a free sample copy of THE BLACK SCHOLAR.

P.O. Box 22869
Oakland, CA 94609
(734) 213-2400; FAX (734) 213-2657
E-mail: BLKSCHLR@aol.com